Once you considered to present a strategic marketing plan to your business’ executive team or investors, you’re actually selling your ideas to them rather than reading all the details in your plan. A good presentation use skills learned from salespeople, teachers, and actors to be both memorable and persuasive. Let your audience obtain the details of your plan by reading it whenever they want to. Whenever you are presenting your plan, always be confident. Also, try to engage with the people right from the start of your presentation for them to boost enthusiasm and support.
There are some tips on how you may present a strategic marketing plan successfully. One of these is to grab everyone’s attention from the beginning of your presentation. You can use a powerful graphic or image whenever you are presenting the goals of your plan, the customers or the products. If possible, it’s always wise in presenting dramatic statistics that underscore the need for suggestions in your plan. These could include customer attrition, placing declining sales figures, and metrics that will illustrate your point.
Once you already have everyone’s attention, engage them in your presentation by asking several questions regarding what you’re trying to point in the strategic marketing plan. For instance, a show of brief survey to gauge your audience to agree with your conclusion or recommendations. Through using several techniques, you will be able to deliver presentations that are interesting and joyous.
Another tip that you must not forget is to be specific during the presentation. You must also present particular information rather generalities. Rather than saying your business requires an increased sales, you must state the exact percentage of what you want with your sales. You can use diagrams and charts when demonstrating financial concepts so that your audience will be able to visualize the marketing ROI easily. For your audience to learn more about your plan, you may pass around some drafts of the new marketing materials for them to understand more about the advertising methods and messages.
Focusing on the advantages of your strategic marketing plan is also an important part of your presentation. The reason behind it is that majority of your audience always think about what they would get once they gave their approval. Other than benefits, you should also focus on the results or outcome of your plan. Again, you should be specific so that your presentation will turn to be more powerful. By this, you can be assured that you will achieve success in presenting your strategic marketing plan.
